Friday, January 20, 2012
In celebration of Black History Month’s 36th Anniversary, Nike has created an exclusive collection for tennis star Serena Williams. The collection is inspired by achievement and the pioneering spirit of three important historical sports teams: the 1996 USA Basketball Women’s team, 2002 Brazil Men’s Soccer team and the 2008 Kenyan Long-Distance running team. Each of these teams answered the call to greatness and their legacies continue to uplift and inspire their communities today.
Throughout the month of February, Nike athletes will wear products from the Black History Month 2012 Collection. For the collection, Nike designers selected signature apparel and footwear silhouettes from the brand’s rich heritage and developed a unique pattern reflective of vibrant colors and spirit of their distinct cultures.
Serena Williams will be the first Nike athlete to wear the Nike Black History Month 2012 pattern in Melbourne as the Australia Open. Her personal collection consists of the Nike Sportswear BHM Destroyer Jacket, BHM Seasonal Knit jacket, BHM C72 Bag and the Nike BHM Air Max Mirabella 3, all bearing the BHM mark to signify this special collection.
Saturday, January 14, 2012
Thursday, January 12, 2012
World of Dance featuring RudeBoy & Showoff of BattleFest Nation from Brooklyn New York. After performing at World of Dance San Diego and Boston RubeBoy and ShowOff quickly caught the eye of our production crew with they're hat tricks, finger tutting and bone breaking skills. Sponsored by New Era for his hat trick skills, RudeBoy holds the crown as the king of hat hustlers
When you’re known for the kind of audacity we’ve come to associate with Jeremy Scott’s adidas Originals by Originals capsule, how can you keep raising the bar each time out? For the spring 2012 season, it’s as simple as looking at American pop culture and picking out some of the most enduring symbols. And no, we’re not talking about stuff like McDonalds drive thrus or some such other corporate reference, but rather some of the very foundational items that make up the identity of the USA like the traditional blue denim in use on the latest pair of Jeremy Scott x adidas Originals JS Wings. J.Scott went further into that classic wild west spirit with a pair of Soft Cell runners stretched into wild Trifoil-emblazoned cowboy boots, while the ‘Airforce Flag’ JS Wings 2.0 comes through with a stars and bars colorup that reminds us of the theme as a whole. Those, a pink pair of JS Combat Boots and a few others make up this latest drop, and you’ll be able to see every one up close in more images after the jump below.
Wednesday, January 4, 2012
By this time last year we already had a definitive Miami flavored colorway of the Nike LeBron 8, but has any one colorway cemented that same status for the Nike LeBron 9 as of yet? A case can be made for a handful of them, and in that conversation the Freegums x Nike LeBron 9 collaboration must be included. While it doesn’t go for a flashy palette that many associate with the Miami aura, artist Freegums leaned a little more on the natural surroundings of Florida as inspiration for his fluid graphic prints that show up on the sneakers. Hit the jump to take a look at the video breakdown of Freegums discussing the background on this killer collab.